Content Pillers and AI for Beginners

Content Pillars Buzzword

You've probably heard the term "content pillars" buzzing around in marketing circles. But what does it mean for you as a business owner? Let's break it down.

Content pillars are the foundation of your content strategy. Consider them the main themes or topics your brand can consistently discuss. These themes align with your business goals and your audience's interests. By identifying your content pillars, you can ensure your messaging is focused, relevant, and engaging.

Leverage those content pillars to streamline your content creation process and build a stronger connection with your audience. You’ll have an easier time creating content for social media each month!

AI For Beginners

Is all the talk about AI making your head hurt? I hear you—it’s the new trend for every business. However, hearing about it and understanding it can be two different things.

We found a free, easy-to-watch course from LinkedIn that will bring you up to speed on AI as it pertains to your business in roughly 1.5 hours. You can find it on LinkedIn here: Introduction to Artificial Intelligence. You can even earn CEU credits for certain professions. Details are available by clicking the link above!

Traditional Selling vs. Social Selling

Traditional selling focuses on locating potential customers and persuading them to purchase through cold calls and ads. On the flip side, social selling is all about nurturing an audience on social media platforms. It’s more about engaging, educating, and building relationships before jumping into a sales pitch. This approach fosters deeper connections and understanding, paving the way for more meaningful interactions and potential sales.

With social selling, consider influencers like your traditional sales professionals. Matter Now reported that “69% of respondents are likely to trust a friend, family member, or influencer recommendation over information coming directly from a brand” (source).

Steal our Prompt

Did you know you can use Chat.gpt for competitor analysis? It’s pretty great!

Try this and let us know how it worked for you!

Prompt:

I need a comprehensive competitor analysis for [Your Business]. Please provide the information in a table format as specified below. The analysis should include details of these three main competitors. [insert business names] 

Competitor Analysis Table

Competitor Name Website URL Key Strengths Key Weaknesses Social Media Presence Content Strategy Engagement Metrics Unique Selling Proposition (USP) Market Positioning Customer Reviews

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