LinkedIn links and Difference between Reach and Impressions

Your worst-performing LinkedIn posts.

I’ve never looked at your business LinkedIn company page, but I already know what your worst-performing LinkedIn post is: the post with a link and a link preview.

Why? It’s the smallest-looking post and takes up a teeny-tiny slice of the LinkedIn news feed. Because of this, it gets ignored.

How to get around this?

Post everything the same (your caption, the link) but REMOVE the link preview and post your own picture. Use the 1080 x 1080 size and upload that bad boy as a photo vs. leaving it as a link preview.  YAY!  You just increased your organic reach with that one adjustment!

This will change how you view your analytics.

What is the difference between Reach and Impressions when looking at post or ad analytics?

The simple answer is this: Impressions are the number of times your post was viewed, and reach is the number of people who viewed it.

Simple math: You have 100 impressions and 25 reach, which means 25 people saw your posts four times.

Understanding this will help you create better branding and awareness ads!

Everyone is coming for your pocketbook!

• LinkedIn announced its new Premium Company Pages for your LinkedIn company page. (available end of July)

• Meta is rolling out verified Business Pages in the US soon (or slowly now) Click here to see if it’s open for your page now; if not, join the waitlist.

• X is adding even more features to their premium subscription/ verified organization plans

• Youtube - nothing new YET

• TikTok - hey … they’re just hoping to continue to be allowed into the US party right now.

We made this just for you!

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It’s your very own, “your ask is my command” genie!  You can use our GPT here: Video Idea Genie 

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