How to Save Money on Facebook Ads

and .... Captions Matter!

This little Byte will save you $$$.

Boosting ads from your mobile Apple device?  You will pay 30% more than your Android phone competitor.  Why, you ask? Because Apple now charges 30% on the cost of your boosted posts with Facebook and Instagram ads. WOW!  How to avoid this charge?  Go to your desktop version - log into your meta business account or log in via desktop versions and boost your post that way. Avoid using the apps to boost your posts!

Google Business Profile Changes (what you need to know)

Important info on your Google Business Profile: Chat Messaging and Call history are going away.  What you need to know: Starting July 31, chat functionality in Google Business Profile will end. This means you'll no longer receive new chat messages or call history.

Don’t worry, you can still check your profile’s performance with other analytics. See more on this on Google information page here.

Captions Matter!

Here's a quick guide to up your caption game:

  1. Know Your Crowd: Who are you talking to? Speak their language.

  2. Hook 'Em Early: Start with something juicy!

  3. Tell a Tale: Give your pic context with a story.

  4. Hashtags & Keywords: Get seen by the right eyes.

  5. Keep It Snappy: Keep it short and sweet.

  6. Call to Action: Don't leave 'em hanging; tell them what to do next.

  7. Emoji in Moderation: 😉 > 😜👍🎉🌟✨🐱👤

Polls are fun to take - not so much to think up!

Here’s an AI Prompt that might work well for you:


“Create a list of engaging poll ideas for a [YOUR BUSINESS] to use on our social media platforms (or list a specific one). The polls should be designed to spark conversation and interaction among followers, with options that reflect common interests and challenges in [YOUR Business/industry/niche]. The tone should be informative but conversational { or fun/silly). Each poll should include 3-4 multiple-choice options."